It can be of greater significance to serving its purpose because of its presence throughout the world. For business websites serving as online shop will not only make your brand more popular but also generate potential leads which will bring up more sales and customers.
For a website to be impressive and appealing to customers many crucial points are to be taken into consideration. A good, well designed technically smart website can ensure potential leads or a large viewership. You can make use of essential points and avoids few mistakes to get best results from your website
Well Designed Website
An attractive, stunning design, with proper use of font color, font sizes, image choice, color scheme as per the theme is important. The pages must be organized with proper navigation menu. Technically advanced, dynamic website will have an added advantage. There should proper use of white space ( that is negative space between the elements). Pages should not look very empty with only text and no images or too heavy with lot of images, ads. There should be proper balance of text, images, white space.
Optimized Pages
Faster loading websites are an added advantages as google loves fast loading websites. Slow downloading websites taking more than a minute can make viewers impatient, frustrated to leave and look somewhere else. Ensure the images and webpage source is optimized to make website download time much faster. If you are using flash, check it is properly optimized and having minimum usage with faster loading time.
Proper Navigation
Website must have a proper navigation with no broken or missing links. Links should be checked to see if properly working. You must check and update all files before uploading and also check online and remove old not usable linking web pages.
Avoid Intros
Avoid using intros especially flash intros in home page. It may distract or annoy visitors who come mostly for information.
Browser Compatibility
Websites should be cross-browser compatible with most of the browsers like Firefox, Internet explore different versions, safari, opera, and also with different types of mobiles phone, Android, ios to get good viewership.
Proper Meta tags
A website must have proper meta tag suitable for each pages. These will indicate title, description, keywords for each page. This will make each page of website search engine, SEO friendly and help to deliver what viewer is looking for.
Contact Page
This is very important especially for websites selling service or product. A website must have proper contact page. The contact page may comprise of
- Email address, shop or office address
- land line number, mobile number or tool free number (24x7), can also be on home page.
- Google map address to find exact office or shop location.
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