Google the search engine as we know is most popular and widely used search engine over the internet world. Some website or business site owners want their presence to be felt all over the world web network through Google.com the main search engine giant but some do want to target a particular geographical region and want to gain optimized search engine traffic of a particular region or a country depending upon the significance of the site. To do so you have to keep some important aspects in mind and work upon them:-
- Choose the domain of your website according to the region/nation you want to cater like if you are willing that your site should get indexed in a specific Google search engine as google.co.in or google.ru for India or Russia respectively the domain name of your site should be accordingly such as www.your website name.co.in for India and www.your website name.ru for Russia.
- Choose the IP address of your domain web server at the location you want to target.
- For getting your business website locally advertised over the internet you can also use Google Places.
- Choose the keywords of your website with the Google keyword tool Advanced Option feature, which gives you the liberty of choosing keywords according to selected region.
- Add a Translator to the website so that the site can be readable in every corner of the world. Added to it if your site is in English but you want Russian traffic a Installing a Google Translator in your site is the best option.
- If you belong to the same region for which you have build up your website, you musts write your postal address in the footer of your website.
- In Google Webmaster Tool go to settings ,there you will find option Geographic Target select your location and press save.
- Generate backlinks for your website in majority from those sites that are relevant and belong to your choosen location for targeted traffic.
I think the webmaster setting (as explained in the last but one step) is the best way to target a specific region. My blog http://investorzclub.blogspot.com is India specific but due to the setting I made in webmaster, I get more than 40% of site's traffic from USA which helps in getting better rates for advertisement clicks...
ReplyDelete